Organic Reach Growth Strategy
Blue Bikes Boston
Developed and executed an organic social media and content strategy, resulting in a 550% increase in reach over six months.
Shaping Narratives, Driving Impact.
A seasoned Content Strategist, UX Writer, and Accessibility Advocate with 30+ years of experience translating complex ideas into compelling digital experiences for global brands, thought leaders, and mission-driven organizations.
Explore My WorkAbout Me
For over two decades, I've specialized in making digital content both accessible and strategically effective. From establishing campus-wide accessibility standards at MIT's Adaptive Technology Information Center to winning a BAFTA for interactive media at WGBH/PBS, my career has been defined by a commitment to inclusive design and measurable impact.
I bring deep expertise in WCAG compliance, Section 508 standards, and assistive technology testing, combined with strategic content skills that have driven results like 550% Instagram growth for Blue Bikes. Whether conducting accessibility audits, developing compliance frameworks, or building content strategies, I ensure digital experiences work for everyone while achieving business objectives.
My Practice Areas
Content & UX
Expertise in content strategy, UX writing, web accessibility (WCAG), and creating intuitive information architecture.
Social Media & Video
Driving organic growth with strategic video content, reels, and stories using tools like Canva, Capcut, and Descript.
AI & Communications
Leveraging generative AI (ChatGPT, Claude) for prompt engineering, ghostwriting, and compelling technical writing.
Coaching & Training
Coaching thought leaders for on-camera presence, facilitating workshops, and developing impactful training curricula.
Featured Work
Campus-Wide Accessibility Guidelines
MIT
Authored and implemented campus-wide accessibility guidelines (WCAG), audits, remediation, advocacy and conducted training for faculty and staff.
Conversational UX Writing
Fidelity Investments
Acted as the lead UX writer for a customer-facing frontend chatbot. Crafted clear, concise conversational flows.
Commanding Heights Interactive
WGBH
🏆 BAFTA Award Winner
Part of the core team for the interactive web component of the award-winning "Commanding Heights" series.
Web Skills Training Program
Harvard Medical School
Designed and delivered workshops to train doctors and staff in foundational web skills and graphic creation.
Thought Leader Coaching
Various Entrepreneurs
Coach subject matter experts for on-camera appearances. Synthesize complex ideas into memorable talking points.