Organic Reach Growth Strategy
Blue Bikes Boston
Developed and executed an organic social media and content strategy, resulting in a 550% increase in reach over six months.
A seasoned Content Strategist, UX Writer, and Accessibility Advocate with 30+ years of experience translating complex ideas into compelling digital experiences for global brands, thought leaders, and mission-driven organizations.
Explore My WorkFor over three decades, I've operated at the intersection of content, technology, and human experience. My passion lies in taking complex ideas from subject matter experts, entrepreneurs, and thought leaders and synthesizing them into clear, memorable narratives that resonate with their audience.
From winning a BAFTA for interactive media at WGBH to establishing campus-wide accessibility standards at MIT, my career has been defined by a commitment to quality, inclusivity, and strategic impact. I thrive in dynamic environments—startups, higher education, and AI—where I can leverage my diverse skill set to build bridges between brilliant minds and the world.
Whether I'm coaching a CEO for a podcast, ghostwriting for an author, or architecting a content strategy that drives 550% growth, my goal is always the same: to create content that is not only strategic and accessible but also genuinely connects.
Expertise in content strategy, UX writing, web accessibility (WCAG), and creating intuitive information architecture.
Driving organic growth with strategic video content, reels, and stories using tools like Canva, Capcut, and Descript.
Leveraging generative AI (ChatGPT, Claude) for prompt engineering, ghostwriting, and compelling technical writing.
Coaching thought leaders for on-camera presence, facilitating workshops, and developing impactful training curricula.
Blue Bikes Boston
Developed and executed an organic social media and content strategy, resulting in a 550% increase in reach over six months.
MIT
Authored and implemented campus-wide accessibility guidelines (WCAG) and conducted training for faculty and staff.
Fidelity Investments
Acted as the lead UX writer for a customer-facing frontend chatbot. Crafted clear, concise conversational flows.
WGBH
Part of the core team for the interactive web component of the award-winning "Commanding Heights" series.
Harvard Medical School
Designed and delivered workshops to train doctors and staff in foundational web skills and graphic creation.
Various Entrepreneurs
Coach subject matter experts for on-camera appearances. Synthesize complex ideas into memorable talking points.
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**Professional Summary** Highly experienced Digital Content Strategist and UX Specialist with over 30 years of expertise in education, corporate, and mission-driven sectors. Demonstrated success in driving significant organic growth (550% increase for Blue Bikes Boston) and establishing institutional standards for web accessibility (MIT). A versatile communicator and coach skilled in leveraging modern technologies, including Generative AI, to craft compelling narratives and empower thought leaders.